Scale smarter with strategic marketing and ai-powered growth.

We help ambitious leaders unlock growth with high-impact strategy, content that converts, and intelligent automation creating a high-performing marketing engine that delivers results.

Strategic, founder-first growth that actually works

We don’t just build frameworks, we make things happen with actionable strategies built for growth. Having lived the founder journey, we deliver deep expertise in an uncomplicated way, cutting through noise to provide grounded advice and support ambitious founders can trust and use.

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1:1 support for founders

The founder journey can be a lonely roller-coaster. Whether you're gearing up to raise or planning an exit, Kate Pollard offers 1:1 mentoring support, based on her first-hand experience as a founder who’s been there.

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Get the Strategy Right

Marketing strategy that drives impact, not wasted dollars

Without a strong strategic marketing foundation, your execution will be fragmented and your budget wasted. We help you define your ideal customer, sharpen your value proposition, build a compelling strategy and focus your marketing efforts where they’ll deliver the greatest return.

  • Marketing performance review

  • Ideal Customer Profile (ICP) and targeting

  • Customer Value Proposition

  • Marketing strategy and planning

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Create Content That Cuts Through

Build a content engine that fuels awareness and growth

Without clear content pillars and a consistent voice, your message will miss the mark and your audience won’t engage. We craft content strategies that align to your goals, attract your ideal audience and position you as a leader in your space.

  • Content strategy and planning

  • Thought leadership and brand positioning

  • Lead-generating and relationship-building content

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Optimise with AI and Automation

Efficient marketing systems that save time and drive results

When you’re time poor and resource constrained, but need marketing to drive your next stage of growth, AI can help unlock efficiency. We audit your existing marketing tools and workflows to uncover opportunities for AI automation, helping you do more with less. From content creation and ICP analysis to lead nurturing and competitor insights, we design a leaner, smarter marketing engine.

  • AI-powered content creation and optimisation

  • ICP analysis and smarter segmentation

  • Lead generation and nurture workflows

  • Competitor tracking and strategic insight

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Access Fractional Marketing Leadership

Fractional CMO support to lead, align and accelerate growth

Not every scale-up is ready for a full-time marketing leader but that doesn’t mean you should go without. As your fractional CMO, we bring senior-level expertise to shape your strategy, guide execution, and align marketing with broader business goals.

  • Executive marketing leadership

  • Team mentoring and enablement

  • Go-to-market planning and prioritisation

  • Cross-functional alignment with Sales, Product, and CS 

Kate Pollard wearing a black satin blouse with puffed sleeves and a leopard print skirt standing with arms crossed in front of a white brick wall

What the FORK should you do next?

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